Renee J. Tello Legal Blog

Friday, January 18, 2013

What's Real in the New Age of Social Media?

In the new age of social media, many businesses and public figures are thriving to obtain as many Tweeps/Twitter followers and Facebook Fans as possible.  However, the question becomes how many of the Facebook Fans or Tweeps are real people with legitimate accounts rather than fake accounts created by marketing professionals promising grand and fast results?

According to a report by Barracuda Labs there is a burgeoning business selling followers. In fact, followers can be purchased for as little as $18 per 1,000 followers. Moreover, the problem is so rampant that Twitter filed a lawsuit in federal court last year.  According to the complaint in Twitter Inc. v. Skootle Corp., Twitter argued that defendants violated Twitter's terms-of-service policy, which prohibits "using or promoting third-party sites that claim to generate more followers...".

Again the question remains - what's real in the new age of social media?

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